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What Is Greenwashing?

What Is Greenwashing?
By Carlyann Edwards,

You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing

The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.

Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.

Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.

In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.

Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”

“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”

Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?

With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.

Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data

There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.

“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.

One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”

“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”

Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.

What Do You Know About Health

The Best Way to Become a Great Leader

Leadership is one of the most important things that we have in anything that we engage in. One thing that determines if people are going to succeed or fail is through leadership. Leadership is not just directing people to do what they need to do. But it is also being able to motivate them when things are not going their way.

A good number of successful business have demonstrated strong leaders. Most of these companies have managed to survive simply because of the charisma of their leaders.

We have people who are born with the leadership skills. These are the people who have the skills and abilities to mobilize and lead people. They put little effort in achieving their objectives but end up getting massive results.

Unfortunately, there is also another group of people who don’t have these skills. They usually struggle with the confidence problems. Fortunately for them, the leadership skills can still be learned. You can be taught on the characters that you need to adapt if you want to become an effective leader.

Any leader is supposed to shoulder certain responsibilities. If you achieve success with any project, people will sing your name. People are always blamed when the project fails.

There are many online courses that try to focus on this aspect. However, the shortcomings of the majority of these classes is that they are taught by people who have less experience. They just want to make quick money at your expense.

If you are serious about learning the tricks of becoming an effective leader, it would make sense if you learned from the people who are leaders themselves. Make sure that these people have achieved great things and have the right experience. A good coach is the one that practice what they preach.

Among the best mentors is James Arthur Ray. Other than being a leadership coach, James Arthur Ray is also a best seller author, and a motivational speaker. The fact that James Arthur Ray managed to turn his life around is a great reason to trust him. Many people may not know this, but James Arthur Ray was at one time in prison. He was able to turn his life around in prison.

A huge number of people have benefited from reading his books. There are many people who have seen significant results with their lives thanks to James Arthur Ray. James Arthur Ray is among the best leadership counselors that we have today.

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Why No One Talks About Funds Anymore

Advantages of Small Business Loans.

Having a business these days has become the desire for every individual due to the various benefits one gets as a business owner. You will require enough capital to start your business whether big or a small business. Getting business loans to boost for your business should be a relief for you, and thus you should shun off your worries. You will be able to access to capital for your private investment capital form Asher enterprise which is founded by Curt Kramer. The main idea that pushed Curt Kramer to begin these business was to help the small business which do not really want to use local banks. You will be able to start a business using Curt Kramer Asha enterprise resources. It will be the joy of Curt Kramer Asher enterprise when they see that your business is succeeding. A number of benefits will be assured to you from using business loans.

Whether you are getting your business loan from traditional sources or from FinTech companies like Asher enterprise which is founded by Curt Kramer, you will get optimal resources for your business. Your small business enterprise will be in constant need of funds which will enable you to expand your business. Edging your competitors, as well as revenue generation, are some of the ways that you can use your business loan. When you want to explore and open a new branch for your business to meet new market, it will be important to look for looking for a loan to boost your business from the bank. Using business loans to boost your business will enhance cash flow. The final decision on your business loan will be made by Curt Karmer and so there is no need to worry about your credit histories when you are seeking a loan. Due to the presence of government support as well as a positive economic face you will get massive scope for funding for your new business or even expansion. You will have an effective as well as efficient way to boot your business when you use business loans to enable your business is running smoothly. For your SME you will have to choose the best business loan that best suits your needs. You will enjoy customized loan solutions for your business need when you access the right people to help you like Curt Kramer.

You will benefit from competitive business loan interest rates regardless of the lending company you use to get the loan from to boost your business. To boost your business you will not have to be worried about collateral to get a business loan. Curt Kramer will look at your potential as a business owner and make a decision on the amount of money that you can get without earlier creditworthiness. Lastly, Curt Kramer is willing to always listen to you.

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